Roof-Scout.Com vs. every other way to buy roofing leads
Most lead sources charge monthly retainers, share your leads with 5 competitors, or hand you a cold contact list with no storm data. Here is exactly how they stack up.
$20 flat per lead
No retainer. No subscription. No hidden fees. Pay only for the leads you claim.
100% exclusive
Every lead goes to one contractor. We never sell the same lead twice.
Radar-verified damage
NOAA NEXRAD confirms actual storm impact at the property address before the lead is scored.
Score before you buy
See the 6-signal quality score — storm severity, property age, intent, and more — before spending a dollar.
Feature-by-feature breakdown
10 dimensions that matter most to roofing contractors.
| Feature | Roof-Scout.ComYou are here | Hook Agency | Service Direct | Salesgenie | Modernize | Apollo.io |
|---|---|---|---|---|---|---|
| Price per leadWhat you actually pay for each roofing lead | $20 flat | $2k–$5k/mo retainer | $30–$80/lead | List fee + manual outreach | $40–$90/lead | Subscription + manual work |
| Exclusive leadsLead goes to one contractor only — not sold to 3–5 competitors | ||||||
| No subscription requiredBuy only when you want leads — no monthly commitment | ||||||
| Radar storm scoringNOAA NEXRAD radar verifies actual storm damage at the property address | ||||||
| Lead score before you buySee the 6-signal quality score before spending a dollar | ||||||
| Roofing-specificBuilt exclusively for roofing contractors — not a generic lead marketplace | ||||||
| AI roof photo analysisGPT-4o analyzes roof photos for damage severity and claim potential | ||||||
| No long-term contractCancel or pause any time — no lock-in period | ||||||
| Storm forecast alertsReal-time NWS alerts so you can act before competitors | ||||||
| Homeowner intent scoreProprietary score combining storm data, property age, claim history, and homeowner answers |
Competitor data based on publicly available pricing and feature pages as of July 2026.
Honest breakdown of each competitor
We are not here to trash the competition — just to help you make the right call for your business.
Hook Agency
$2,000–$5,000+/month retainer
Great for large contractors with marketing budgets — not for pay-as-you-go
Pros
- Full-service SEO + Google Ads management
- Exclusive leads within their managed campaigns
- Strong track record with established roofers
Cons
- Retainers start at $2,000–$5,000/month minimum
- Results take 3–6 months to materialize
- No radar or storm-data intelligence
- Not viable for small or growing contractors
Service Direct
$30–$80 per shared lead
Flexible pay-per-lead model but leads are shared with multiple contractors
Pros
- No long-term contract required
- Pay only for leads received
- Large volume available in most markets
Cons
- Leads sold to 3–5 contractors simultaneously
- No storm or radar scoring — generic intent signals only
- Higher cost per lead ($30–$80) with lower close rates
- No pre-purchase lead quality transparency
Salesgenie / Data Axle
List purchase or subscription fee
A contact list tool — not a lead generation platform for roofing
Pros
- Large database of homeowner contact info
- Filterable by geography, home age, income
- Good for cold outreach campaigns
Cons
- No storm damage or intent signals — cold list only
- Requires your own outreach infrastructure
- Low conversion rates vs. warm inbound leads
- Not roofing-specific — generic consumer data
Modernize
$40–$90 per shared lead + subscription
Established home improvement network but shared leads and subscription lock-in
Pros
- High lead volume across roofing and other trades
- Homeowner-initiated requests (some intent)
- Established brand with contractor reviews
Cons
- Leads shared with multiple contractors
- Subscription required — ongoing monthly cost
- No storm radar or AI scoring
- Covers many trades — not roofing-focused
Apollo.io
$49–$99+/month subscription
A B2B sales tool — not designed for residential roofing leads at all
Pros
- Excellent for commercial roofing B2B prospecting
- Large contact database with email + phone
- Strong CRM and outreach automation
Cons
- No residential homeowner data or storm signals
- Monthly subscription required
- Requires significant manual outreach effort
- Not built for roofing — generic sales platform
Ready to try the smarter way to buy roofing leads?
No retainer. No subscription. No shared leads. Just radar-scored, exclusive roofing leads at $20 each — with a quality score you can see before you buy.