Confidential — Executive Overview
The Intelligence Layer for Roofing Contractors
Roof-Scout.com identifies homeowners who need a roof — before they search.
The Problem
Roofing contractors waste thousands chasing cold leads
$150–$400
Average cost per lead from shared lead platforms
5–8 contractors
Competing for the same shared lead simultaneously
72 hrs
Average lag from storm event to lead availability on legacy platforms
The Solution
Radar-triggered, permit-verified roofing intelligence
RoofScout cross-references live NWS storm radar, NOAA hail tracks, and municipal building permit data to surface homeowners with a statistically high probability of needing a roof replacement — scored and ranked before they ever file an insurance claim.
How It Works
Four steps from storm to signed job
01
Storm Detection
NWS radar + NOAA hail data identifies impacted zip codes within minutes of a weather event.
02
Permit Intelligence
8,000+ annual FL roofing permits ingested daily from ArcGIS municipal feeds — density scoring by zip.
03
Lead Scoring
Proprietary algorithm scores each lead 0–100 across storm exposure, permit density, roof age, and neighbor activity.
04
Exclusive Claim
Contractors claim leads first-come, first-served. One contractor per lead. No bidding wars.
Traction
Early signals, live platform
40,640+
Scored leads in database
8,000+
FL roofing permits ingested annually
334
Indexed URLs in Google Search Console
Pos. 3.2
Average Google ranking (early index)
Market
A $56B industry running on outdated lead gen
$56B US roofing market (IBISWorld 2024)
Florida alone: ~100,000+ roofing permits filed annually
Hurricane season drives 3–5x lead volume spikes
Incumbent platforms (HomeAdvisor, Angi) charge per shared lead with no exclusivity
Business Model
Three revenue streams, all recurring
$25–$75/lead
Lead Claims
Exclusive, scored leads claimed by contractors. First-claim-wins model.
$9.99/mo
Storm Intelligence
Real-time hurricane and storm tracking with lead score overlays.
$15/report
Roof Reports
Homeowner-facing satellite + permit-based roof estimate reports.
Competitive Edge
Why RoofScout wins
Pre-claim intelligence
We surface leads before homeowners search — not after they've already called 3 contractors.
Permit data moat
Direct ArcGIS municipal feeds create a data advantage that's hard to replicate at scale.
Exclusivity model
One contractor per lead eliminates the race-to-the-bottom pricing dynamic of shared platforms.
Storm-native scoring
Built for hurricane country — scoring weights storm exposure, not just demographics.
Ready to see it in action?
Live platform. Real data. Florida-first, expanding nationally.